The general rule about marketing on a budget is you spend time if you cannot spend money. Even though that is the case, it definitely has nothing to do with your ability to generate profits. Should you be fortunate enough to generate some cash, by all means use it on your business. Do not be like so many others who do not treat their business as seriously as they should. You can continue using low cost marketing methods as long as you want and they will always be there.

This is about low cost marketing and not necessarily no-cost, so here is a low-cost solution that can bring you tons of exposure. One of the best ways to get exposure to your business is through well-written press releases. To get a lot of traffic to your website, or your business, a well-crafted press release, distributed properly, can bring you instant traffic. If you are able to add a story to the press release itself, it will work wonders in terms of its effectiveness. You should try to put an unique angle or twist on your press release. News editors suck this up. They love to publish stories like this. Just do a search on "free press releases" and you will find many low-cost (or free) PR distribution services on the net.

Have you ever used videos for marketing your business? If you have not, you are missing out on something very powerful. There are many free video making applications on the Internet that you can download to make videos. One of the best free video editors preinstalled on most computers comes from Windows. So, what you want to do is create videos about your business and then upload to Youtube. After you have it online, YouTube will give you an embedding code. Simply put that onto your website to get more exposure (backlinks help too!). Typically, videos can outrank content which is why you want to do this.

One seriously effective marketing method is to seek out referral business. Also, this type of marketing is almost as low cost as it gets which is a great thing. Another component of referral marketing is networking, and you can inject your referral ideas and requests when appropriate. If you can find a way to include an emotional element, referral marketing becomes much easier. People love to refer others to good business and good products, so give them a good reason to want to refer you to others. Even if you have some money for your marketing, it is a good idea to look for low cost ways to do it. Those who are smart will have diversity built into their marketing and it should include of all kinds of strategies. It is a risky thing to rely on just one thing like SEO because you know how things can change overnight. That way, you will be creating more diversity with your marketing which will turn out to be more powerful.

Harry has been making his living online for several years now. A jack of all trades he writes, promotes and markets and also gives lectures on various SEO techniques. His current favorite is leveraging the power of social networking click here for information, a subject which is becoming increasingly effective with every Google update.


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