In the current depressed real estate market, selling houses has become harder than ever. This applies to deals that look good. It is therefore necessary to have a specific plan for selling houses to be a successful real estate investor.

The focus of this article is how to identify qualified cash buyers for your houses. Specifically, we focus on how to market and successfully sell wholesale deals.

One of the key factors to successful flipping is to make sure you quickly identify buyers for your wholesale deals.
Here are the steps involved in identifying buyers:

1) Build a buyers list
This is a must in successful real estate investing. If you are selling houses, you must build a list of people with cash looking to buy the properties you sell.

In order to build a good buyers list, you must have a real estate investor website that is fully equipped with the ability to automatically build your buyers list as you sell your houses.

When you get your next deal, the first thing you do is to email it to your buyers list. Chances are you will get a buyer from that list. Many times I have found buyers the same day I email my deals to my buyers list.

Check the bottom of this article for a good recommended real estate investor website.

2) Market aggressively
A lot of investors rarely market their properties adequately. It is necessary to run a marketing campaign for every property you get even if you have a buyers list.

You must always include your website address where they can view the property and sign up to your buyers list.

Run ads on marketing websites like Craigslist and other real estate websites. You can run ads in your local papers for $200 to $500.

Again, do not provide a phone number, instead provide the web address to your real estate investor website where you have the property listed. If you do provide a phone number, it must be a voice mail that re-directs them to your website for full details.

I always make sure they cannot view full property details until they join my buyers list.

you can end up with hundreds of potential buyers this way.

3) Pre-qualify potential buyers
One of the biggest mistakes real estate investors make is to get excited when they get a potential buyer. You should treat them as potential buyers until you see they have money to close.

When I talk to a potential buyer first, I take their contact information and show them the property or give them the lockbox code. Once they express interest to buy it, I must ask them the source of their cash.

“Cash” is not enough. Is this cash in their bank account? Have they just sold a house? Are they working with a line of credit? Do they have a private money lender or a hard money lender?

In other words, proof of funds is a must.

Buyers who are hoping to get a mortgage from a bank are out of the question. They must have ready cash and can close quickly.

4) Follow through to closing
I then sign a contract with the potential buyer. I must meet them in person to collect earnest money. I take a minimum of $500 which they stand to lose if they do not close, but which is credited to them at closing.

Be sure to keep up with the closing process and ensure the money is available when expected. As always, time is of the essence in closing wholesale real estate deals.

Learn how you can buy and sell houses from an automated real estate investor website that both pre-educates potential motivated sellers and house buyers, while automatically building buyers lists for future properties you may have for sale.


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