One of the top Year resolutions made each year is to improve ones physical fitness. There are no tips for achieving this common goal. Individuals just need to eat better and use more. At the start of the year, individuals plan to do better in business, too. For salespeople, consultants, and small business owners, “doing better” translates to selling much more. This leads to the concept of “Sales Fitness” and just like along with physical fitness, there are two important factors; what a person consumes and the persons activities.

Nutritionists talk about the five food groups. In sales, the “food” is the content that feeds a persons brain. In order to stay sharp in this fast-changing world, professionals ought to regularly be consuming info from the five content groups:

1. Motivational – Motivation is the reason that leads to motion. It is a fundamental, but frequently overlooked, ingredient for sales success.

2. Product – Understanding ones products inside and out is the minimal expectation in an era when new products appear in the blink of an eye.

3. Selling Skills – Like any profession, selling has its own terms as well as practices that are constantly evolving. What worked just a few years ago may not work as well today.

4. Industry – Many sellers seek to elevate themselves beyond a commodity supplier towards the role of a Trusted Advisor. Achieving that level requires in-depth understanding of your customers industry.

5. Rivals – Top salespeople know their competitors strengths and weaknesses and how to neutralize and exploit all of them, respectively.

A person can get diet from a variety of sources. Ascorbic acid can be obtained from an lemon, a bell pepper, or a supplement tablet. Sales content is obtainable in a variety of formats, too, such as magazines, journals, Web sites, blogs, podcasts, videos, seminars, conferences, and much more. The well-informed person finds formats they like and regularly consumes content from the five groups.

When it comes to exercise, there are two kinds -resistance training and cardio instruction. Resistance training builds muscle as well as produces outwardly visible outcomes. Cardio training benefits the inner body and is less visible. A person needs both for optimum fitness. The sales equivalent of strength training is high-visibility activities like phone calls or even sales visits. Annual objectives in this area vary. One client sought to reach a focus on sales volume. Another focused on receiving a certain number of new clients. The main thing is to make sure everyone in the organization understands and supports the objective.

The sales counterpart in order to cardio training is inner activities that keep everything in balance and operating easily. Examples are pre-call research, sales meetings, and administrative tasks. While it is common for salesmen to dismiss these duties as interfering with selling period, scheduling these activities eliminates the inevitable panic whenever something slips through the cracks due to neglect.

how to improve your business sales


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