#1 – Aim Your Content to an Audience Inclined to Share

When strategizing about who youre writing for, bear in mind that audiences ability to help spread the word. Some readers will usually be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types commonly play better than others on the web. For example, good info-graphics that strike a chord. beautiful videos that tell a story and remarkable collections of knowledge that challenge everyday assumptions are all targeted at audiences liable to share (nerd with facial hair, those concerned in weight loss and those with political thoughts about macro economics respectively).

#2 – Take an interest in Communities Where Your market Already Gathers

Advertisers on Madison Avenue have used billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because landing a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, whilst reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.

Thankfully, you dont need to spend a dime to figure out where a large portion of your audience can be found upon the web. In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you dont a Google search will take you much of the way). From that list, you can do a little pleasant expansion using a web-based tool like DoubleClicks Ad Planner

#3 – Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections

Twitter just topped 465 million registered accounts. Facebook has over 850 million active users. Google+ has nearly 100 million. LinkedIn is over 130 million. Together, these networks are baffling vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the “content distributors” explanation above, meaning theyre promising to help talk about your blog.

Leveraging these networks to attract visitors requires patience, study, attention to changes by the social sites and consideration in what content to share and how to do it.

#4 – Frequently Reference Your Own Posts and Those of Others

The web was not made for inactive, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way thats not manipulative (watch out for over-optimizing by linking to a category, post or page every chance a phrase is consumed – this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw connection to your other content AND give search engines a nice signal about those previous posts.

Perhaps even greater valuable is referencing the content of others. The biblical expression “give and ye shall receive,” perfectly applies upon the web. Other site owners will often receive Google Alerts or look through their incoming referrers (as I showed above in tip #5) to see whos talking about them and what theyre saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and network with the blog and the power continues to this day.

#5 – Guest Blog (and Accept the Guest Posts of Others)

When youre first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical. When you dont have a compelling marketing message, leverage your relationships – find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.

Guest blogging is a fantastic way to spread your brand to new folks whove never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages).

More information available here:
https://wenona6849blog.edublogs.org/2012/03/28/triple-website-connection-effectively-fortune/


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