Innovation is not something that most people strive for. We are creatures of habit more than anything else. When it comes to a web business, most small entrepreneurs seem to look for holy grails and autopilot incomes. Foolish people are the ones that actually pursue these types of goals trying to make an online income. Stop looking at life in an ordinary fashion, in a different way that is more innovative. The best results tend to come from time-tested methods that are executed in a completely new way. Everything you need to know to be successful is available online for free, help with SEO, copywriting, marketing you can find it all in forums and blogs all over the web.

Perhaps you have an e-mail list and you know a little bit about e-mail marketing. Or maybe you don’t know how to work your leads at all. You should try a totally different spin on the strategies that you typically use with your list. One way to change things up is to send them to a page that only has a video. When you send them to your videos, you are doing what is called "video e-mail marketing" which is very different. Put a little tease in the e-mail that you send them in the form of a small paragraph with a link right below. You should try this out with your e-mail list. Your results may vary based upon the market you are in.

The basic approach or understanding of pre-selling is that you should never sell your products to anyone. A neutral approach is the way to go, and that is really very easy to do. Neutral is the most effective because people sense that it is not biased, and then that helps them to relax a little bit.

Of course, people will always have a suspicion that you are trying to trick them. People are going to distrust you simply because you are discussing a product with a price tag. All you can do is try your best. If you do a fine job of pre-selling, people will more than likely have a much more open mind in regard to the product you want them to buy.

In this next strategy that we will discuss, although it was created decades ago, it still works with any e-mail list and affiliate marketing in general. Have you heard of product parties before? These have been done for ages all over the world. What you do is make a video, and then send an e-mail out to your list like you would a product party invite. Give them a special invite, or limit it to a certain number that is less than the total number on your list. When you do that, you will give it some scarcity factor. If you had a few bonuses, something that only attendees can get, this will motivate more people to come. No matter what you’re trying to accomplish, it can be done if you are willing to put in the time and effort. It’s easy to get scared away by the cutthroat competition in niches that are big, as there’s lots of profits to be made there. You have to shift your point of view and realize that these niches are tough to crack because there’s so much potential profit in them. And you can compete in them if you want; you just have to be a bit more clever about how you do it.

Harry has been making his living online for several years now. A jack of all trades he writes, promotes and markets and also gives lectures on various SEO techniques. His current favorite is leveraging the power of social bookmarking for SEO which is becoming increasingly effective with every Google update.


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