When most people want to sell their house or are looking to buy a house, they start their search on the internet. Search engines are usually the place they start.

When your website ranks higher than your competition, you get more leads and business than your competition.

This is possible by working to get a high ranking in the search results in all the search engines. We cover how to do this in this article.

This process is called search engine optimization (SEO). It involves making sure your website ranks highly for selected keywords or search terms that people use to look for your services.

The higher your website ranks for these keywords, the higher it appears in search results – bringing you more leads and business.

Search engine optimization involves two aspects:

1) On-Site search engine optimization
This means modifying your website to improve search engine rankings. The content on your website must be relevant to keywords you select to rank highly.
You need to make sure your keywords appear in the following areas:

Title tag – The relevant keywords must be included in the title tags. In the search engine results, this is the part that appears in bold.

Meta description – In the search engine results this appears below the title; usually a short phrase in the meta tags. It should be easy to read and describe your services in one sentence that also contains your keywords.

Content – Your content must contain the relevant keywords. Be careful not to stuff keywords on your website or search engines could penalize you.

Domain name – Whenever possible, having your keywords in your domain name will give you a better ranking.

2) Off-site search engine optimization
The second step to effective SEO is off-site optimization. It involves building links on third party websites to your website.

The more links to your website, the more popular you are in the search engines and the higher you rank.

Building links involves writing relevant content such as

Articles – article directories allow you to put a link back to your website when you post an article. You do need to include relevant keywords in the article to be more effective.

Blogs – similarly, blogs and web 2.0 properties allow you to put your link when you post. Make sure your blogs are also submitted to RSS directories.

Directories – some classified directories are very popular with SEO.

Social bookmarks – there are hundreds of social bookmarking and article site and blogs. Your links on these sites can appear in search engines in a matter of minutes.

Press releases – not only do press releases get your name out there, but they are also important in SEO ranking. If your press releases are done right, they can get you a lot of business.

Advantages of search engine optimization
1) Little competition
Most real estate investors get a website and just stop there. The rarely pay attention to their search engine rankings.

A one time effort can sustain you at the top of search results for years.

2) Long-term benefits
Once you optimize your website, you continue getting traffic and new business for years. Whenever people need your services, they can easily find you.

3) Low cost
The fact that search engine optimization has long term benefits makes it very affordable. An investment of just a few hundred dollars can bring you lots of business for years to come.

Successful real estate investing requires that you have an effective real estate investor website that converts leads into closed real estate deals. Find out how you can attract more business through effective https://www.realestateinvestorswebsites.net/search-engine-optimization/ and close more deals using less time, money and effort.


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