Lots of people begin to build links when they want to get a better search engine ranking, when in fact these people should first make sure their Internet site is optimized correctly. Inserting your keywords properly throughout your website should be able to help you get a greater ranking in the search engines. We are going to explain to you, over the following few paragraphs, where, why and how you should be making use of the keywords for your website.

The exact website address also referred to as the URL should incorporate your keyword or your keyword phrase. Not surprisingly this exact same thing goes for all you bloggers out there, every single post should the keyword inside the URL. If you happen to make use of the wordpress platform youll be able to change the perma-link as your creating your post, just make sure that the perma-link is your keyword phrase.

The actual header tags (H1, H2, H3) are yet another place where you must make sure your keyword is listed. It is very important that all the tags earlier mentioned have your keyword phrases some where inside those tags. What this tends to do will be to help the search engine spiders note that the first thing on your website or web page is your keywords.

More than likely most of you know that you need to follow the first sentence rule. Having your keyword phrase inside the first sentence of your site is another element that the search engines look for. Nevertheless additionally there is the last sentence rule that a lot of you have probably not heard of. Essentially the same as above you have to have the keyword in the last sentence of your content.

And let us not ignore the keyword density which is also very important. In essence this is how many times you have your keyword or keyword phrase imprinted all the way through your content. A good standard for the keyword density would be to ensure that it stays between 3 and 5 percent. Make sure you dont just fill your web page with the keywords because you may be accused of keyword stuffing.

Another thing you will want to manage is how you format each of the keywords on the page. When ever feasible, as well as in every case youll want to use the bold, underline and the italic settings on your keywords. This means that just about each and every time there is a keyword on your site, it should also be making use of one of the formats mentioned above. Do not just use one structure like, bold, you will need to use them all and mix all of them up. Even though some people just bold every instance of their keyword this is simply not the best way to do it.

There you have it, if you adhere to these simple tips you will find that you will be able to increase your search engine ranking for your site or web page. Obviously you will not want to forget about that for every single page your trying to rank, you ought to be building back-links to that specific web page, not just the home page.

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