Always include your companies colors and branding materials. Your subscribers should recognize your branding and know that the newsletter comes from you. Your emails will have a lower chance of being deleted if they are consistent.

People should be able to opt out from your mailing list easily. Even if email messages aren’t expensive, they do cost something. You do not want your business to be considered in a negative way or to have your email address put on blacklistings.

Avoid using too many graphics in your marketing newsletters. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. In addition, email programs are more likely to send your emails to the junk mail folder if you overuse graphics.

Carefully select the day of the week for sending out your business newsletters. Of course, newsletters with a business focus should be mailed out toward the middle of the work week. Newsletters with messages related to family or leisure activities are best sent on the weekends.

If your marketing is already branded from your website to your business cards, repeat the theme on your email marketing layout. Every email message you send should utilize the design characteristics you are already using, such as logos and colors schemes. When you have already established yourself with a reputation that is trustworthy then any emails you send out will be to your advantage.

You will achieve better results when you focus your email marketing efforts on those people who have asked you to contact them. Sending emails to disinterested people can cause them to block you. If you receive a lot of complaints, your email provider might end up dropping you altogether.

See what the competitors do with email marketing to get ideas. Do this by simply subscribing to their emails. Seeing first-hand their email messages will allow you to make your email communication much better than theirs. Look for patterns in the strategies that your competitors use and create a standout strategy that is different and offers something your customer needs. Try to develop a better promotion than they are offering.

Never email someone without permission. This could end up getting you on a spam list which will prevent you from reaching customers. Recipients of unwanted emails have the option of refusing future email messages; additionally, if you are considered a spammer, penalties may apply.

As you can see from the advice above, there are many ways you can use email marketing to benefit your business. Take advantage of what you’ve learned from this article, and you’ll be seeing an increase in customers in no time.

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