Olin Business School Says Customers Gained through Google Search Ads Are More Valuable than You Think
(1888PressRelease) Experts at Olin Business School, Washington University in St. Louis, received the 2012 Olin Award for establishing a new approach for measuring the success of Google search advertising. St. Louis, MO-IL – New research from Olin Business School, Washington University in St. Louis finds conventional methods under-value the buying power of customers who respond …