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PPC advertising is similar to other advertising and marketing methods in that what you do upfront as preparation can have a dramatic impact. As a matter of fact, you can either do well or bomb based upon what was done in the preparation stages. That may sound a bit dramatic, but I assure you that …

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Sales copy can fail to convert for all sorts of reasons but when you make improvements to your sales copy over time you will be better able to create a lengthy success for yourself. Your success is determined by the quality of your sales copy so it just makes more sense to put as much …